Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Wednesday, February 9, 2011

Mystery of the Biaxin Sumo Baby

So I was getting my son's antibiotics the other day and noticed a picture of a sumo baby on the box. "Weird," I thought. I took a photo of it and posted it on facebook. My friends agreed.

One speculated that the meds taste like dirty sumo thongs. It only took a simple wikipedia search to find out that Clarithromycin (of which Biaxin is one of several brand names) was invented by a Japanese drug company.

I have to admit I was hoping for something a little more intriguing that actually involved, well, sumo wrestlers. Why not Mount Fuji? Or a Geisha? Sashimi? But there you have it.

Now I'm on a search for other odd logos and the stories behind them. Any suggestions?